Create an Online Fundraising Plan: Know Your Numbers
Empathetic. Donor-centric. Sympathetic. Your marketing communications are "ticking" along as they should be. But, as we're all painfully aware, the right-side of the brain just loves piping in to talk...
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How to Ask for Donations on Your Website
We're glass-half-full types of people around here, and realize that for every "don't," there should be a "do" in improving our online fundraising and marketing. Here are the six "dos" of asking for...
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Testing 101: 4 Steps for Optimizing Your Fundraising Approach
People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must...
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What Facebook Reach Means for Nonprofits
Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He...
View ArticleA Simple Strategy for Running an Email Marketing Test
As a busy organization, it's rare that you have time to even think about testing your nonprofit email marketing. You're focused on getting your newsletter or announcement out the door so you can get...
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Email Reporting 101: How to Use Your Reports to Improve Your Results
If you're using email newsletters and announcements to stay in touch with your supporters, donors, and volunteers, it's important that you're keeping an eye on your results. Logging in, creating a...
View ArticleHow to Measure the Impact of Your Nonprofit Marketing
Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know,...
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